New World

THELMA Design is now made available for you in Seoul, Korea by the renowed Space Mue and Tom Greyhound Downstairs. To locate the shops, click softly here.

For more info contact us via info[at]thelma-design.com - posted in Early April 2009

UNFOLDING + EMBRACING

(sneak peek at The "Heritage" 2009 Collection, part 2)

It was a beautiful Friday - the sun was sitting rather peacefully right above the horizon, warming the facades of the houses in downtown Reykjavik and somewhat melting our hearts. That day our dear friend Sigga Sunna came to visit us with her famous sunny smile (please note that among other things, her name translates to sunshine)

Spring was clearly in the air and as the ice was slowly but gradually melting away, we felt inspired. This came to be the right time to unfold a piece from our 2009 "Heritage" Collection.

Bewitched by Sigga Sunna's sunny attitude, no other was more suitable to premiere one of our new pieces. Sigga Sunna is a talented artist and a creative mind. She is one of the core members of Valgeir Sigurdsson's prestige ensemble and lends a hand to the Bedroom Community. The ensemble recently did us the honour by wearing Thelma design headpieces during Valgeir Sigurdsson's concerts in Belgium last December. Where they as well warmed the stage for french singer Camille.

Now, the piece we chose to unravel is simple, fun yet seductive. Designed to captivate the senses and to indulge our inner temptress. For The "Heritage" Collection we use materials which are not only pleasing to the touch but to the eye. Playing with shapes and function, this collection offers you a new way to embrace your inner woman.

Don't you just love it when the seasons change? We certainly do.

Oh and have you seen Sigga Sunna's enchanting video for Sam Amidon? Click here

Stay tuned for more - posted in Early March 2009

Thelma Design + Press

We have just added little bit to the Press Preview as we are in the process of updating it. For these coming months (March and April to be precise) Thelma Design will be featured in different quality magazines around the world. Just to name but a few...

SHUFTI Magazine | Featured in a fashion spread shot by the talanted Kalle Gustafsson and styled by the cool Ms. Aline De Beauclaire

Proud Magazine | Featured in a photoshoot + will be on the cover

IN Magazine (DK) | Featured in the section "Young Designer" And the list goes on.

This is turning out to be an exciting year already. Over and out.

-Image by Phaedra Brodie, posted in Late February 2009

Thelma showcased at STEiNUNN

Thelma was recently selected by the prestigious designer and fashion veteran Steinunn Sigurdardottir to be showcased at Steinunn's flagship store.

Steinunn has through out the years been Iceland's leading fashion mogul and has worked as the Senior Designer for such icons as Gucci and La Perla. In 2000 Steinunn Sigurdardottir launched her own label "STEiNUNN".

For a limited time you may see Thelma's creations displayed through out the whole store at Bankastraeti 9, 101 Reykjavik Showcased are both made to measure pieces and selected pieces from official Thelma Design collections.

For more info contact us via info[at]thelma-design.com - posted in February 2009

Thelma Design Atelier

At Thelma Design Atelier we welcome you to join us and experience the true THELMA spirit. We offer you a seductive selection of 'Best Of' pieces as well as never before seen 'Made To Measure' pieces. Our boutique and atelier is open Monday til Friday from 12pm

For showroom appointments or whole sale information please contact helga[at]thelma-design.com - posted in February 2009

Sneak Peek at The "HERITAGE" 2009 Collection"

With our 2009 "Heritage" Collection we celebrate traditions, memories, past lives, scent, silent film stars, opera, elegance, seduction and falling in love.

"I remember going to my grandmother's house after school. After completing my homework I was awarded with being alowed to relax in the living room with my grandmother and doing crochet together in front of the television. We frequently watched a tv series set in the 1800s and films from the 30s and 40s, my grandmother loved them. I recall the costumes and the actresses that mesmerized me with their beauty and elegance.

I distinctly remember my grandmother's rich and spicy perfume mix with the sweet scent of roses from the garden, while I listened -completely hypnotized to her stories from her youth". - Thelma

It is with this collection that we look back and embrace our heritage, both as individuals and as women.

For more info contact us via info[at]thelma-design.com - posted in January 2009